If you are producing blog posts for SEO purposes or to attract and entice audiences, the most important factor to consider is the words used should be in a very prominent place. Over using keywords are extremely harmful from a readability perspective and may produce a negative impact with search engines like Google.
Before you begin writing blog posts: Keyword research
Before writing any blog posts, it is important to carry out keyword research, if you want to compete with search results. You must firstly, figure out which keywords people are actually searching for. Those are the topics you should write blog posts about and the words you should use in the text.
So, lets begin with some awesome writing tips!
1. Think before you write your blog!
Consider the message of your blog post. What do you want to convey to your readers or which main question will you answer? Is there a purpose to your article? What should your readers do after they finish reading your post? It’s best to write down the answers to these questions before you start.
2. Draw-up your blog post structure
Begin your blog by creating a clear structure. Every blog should include:
- An introduction of some sort (This is a good way to introduce your topic)
- Main body (this is where the main message will be conveyed to the audience)
- Conclusion (this part should summarise the important aspects or draw a conclusion)
For all three sections, write down what you want to convey. This will provide you with a general summary of your article. Now the main blog post writing can start.
3. Use of paragraphs
Use paragraphs well. Don’t just begin every new sentence on a new line, just because you feel it looks good. There should be a clear reason for starting any new paragraphs. Each paragraph must have its own view or objective. Clarify what the main idea of each paragraph is and you should be able to compile that idea in only one sentence.
4. Use of headings
Headings provide a good structure to the whole article, so make use of them. In addition to providing good readability, they are very essential for SEO purposes. Headings help search engines like Google and Bing grasp the main topics of a blog post thus, helping to improve rankings. People will able to navigate their way through your articles effectively, if you include subheadings. This will help lead them to your posts, scan your pages and clarify the structure of your posts. Try to use your keywords in your subheadings sparingly and not in each and every subheading as this may hamper the readability.
5. Use of signal words
Help people to scan through your articles and grasp the main ideas with the use of signal words. As an example, if there are three reasons for your audience to purchase your product, using signal words like: ‘first of all’; ‘secondly’ and ‘finally’ can be more effective. Words, such as ‘nevertheless’, ‘surely’ and ‘indeed’ provide a clear signal to your audience. Readers will immediately know a conclusion will follow after words like ‘consequently’, ‘so’ or ‘for this reason’. Therefore, using signal words help to add structure to your writing.
6. Invite people to read your post
Invite other people to read your post first before publishing it. Ask them whether they grasp the primary concept of your article and welcome them to correct any grammatical errors and typos.
7. Enhance the length of your article
One of Google’s SEO ranking criteria, is for articles to have a minimum of 300 words, so make sure you meet the required word length. If your articles are too long and not very easy to read, it may hinder search rankings as well as detract audiences away from your blog posts. Long articles tend to work well if you’re a skilled writer and it has a good reading flow. Also, try not to forget about incorporating keywords throughout your article.
8. Linking previous content
If you have similar content already written on the same topic as your current article, it’s a good idea to link those posts together. Link structures throughout your blog posts are highly favourable in Google rankings.
9. Regular content
Adding new blog posts regularly indicates to Google that your website is still live and operational. Websites which are non-active, are favoured less with Google, resulting in lower search rankings. Always make sure, articles are of high quality, informative and fit people’s search intent.
Quality of your content will mostly likely lead to more links, shares, tweets and returning visitors to your website. There are always, more things that can be done to improve SEO friendliness of your website blog posts, but just remember to write very good articles.