The term, ‘SEO’, means ‘Search Engine Optimisation’. It’s the method of optimising websites to make them more visible on search engines like Google. So effectively, you’re trying to rank at a higher position as possible, ideally on the first page of search results. SEO focuses on organic rankings, meaning non-paid search results.

Google’s algorithm

For websites to appear in a more desirable position in search results, SEO methods attempt to make websites conform to Google’s algorithm. Google’s algorithm is kept under wraps, so most of the data is from years of practical experience throughout the SEO community.

Google’s algorithm are split into two main categories, which determine the ranking factors of websites.


First, is ‘On-page SEO’

On-page SEO, are factors relating to the internal aspects of websites, which in-turn has influence on search results. In general, websites built on a WordPress foundation tend to rank highly amongst search results due to its SEO optimised platform. At, all our SEO-friendly and responsive websites are developed on the powerful WordPress foundation.


Second, is ‘Off-page SEO’

Off-page SEO tend to be a little more challenging at influencing search algorithms. One of the most prominent factors of off-page SEO is the number and quality of links (backlinks) pointing towards your website. By obtaining, quality and relevant sites linking to your website, the greater the chance of your position ranking highly amongst search results.

In addition, the niche of your website will have an overall effect on the ranking position. A common niche will have stiff competition as opposed to a less common niche.


Be the optimum result!

To obtain the best possible result means focusing on technical perfection, excellent user experience, impeccable website security and great content. Focus on all aspects of website optimisation to obtain an optimum result.